LinkedIn 101: How to Establish and Build Your Professional Presence

With hundreds of millions of users throughout the world, it’s no surprise that LinkedIn is considered to be the premier online destination for business and professional networking. LinkedIn provides many benefits beyond looking for a job and recruiting candidates, though that’s the extent of how many people use the platform. The greatest benefit, however, comes from establishing and building your professional presence via ongoing engagement. And, users who have a solid presence and engage regularly are much more likely to enjoy success when they do seek to use LinkedIn for employment or hiring purposes.

Whether you’re an HR professional or manager, or if you work in another capacity, you can benefit from learning how to make the most of LinkedIn and incorporating the platform into your ongoing networking efforts. It doesn’t have to take a lot of time or energy to engage effectively within the online community that is LinkedIn, and the benefits can be exponential. Are you ready to establish the power of LinkedIn to build your professional presence and brand? That’s exactly what you’ll learn how to do in this informative webinar. Whether you’re in the early stages of your career or if you’re an experienced professional, LinkedIn is a powerful tool you can use to enhance your success via the power of a solid network.

• Best practices for establishing your professional LinkedIn presence
• Tips for appropriately and successfully expanding your LinkedIn network
• Strategies to effectively build your LinkedIn presence and credibility via engagement
• How to find content suitable for sharing via LinkedIn to build or reinforce hour network
• Leverage key LinkedIn features to raise your profile by engaging more fully
• How you can utilize LinkedIn to help position your company as an employer of choice
• Finding the perfect balance to make the most of LinkedIn while using your time wisely

Attend this session and learn practical strategies to establish your professional presence and build your brand and credibility via LinkedIn, while also playing a role in reinforcing and building your organization’s employer brand.

From establishing and perfecting your LinkedIn profile and presence to creative ideas for networking and engaging via the platform, this helpful training session will provide you with practical ideas you can immediately apply to leverage the power of LinkedIn to boost your professional brand.

• Professionals
• Managers
• Supervisors
• Team leaders
• Leaders at all levels
• Employees
• HR professionals
• Organizational development professionals
• Communication professionals

Mary Gormandy White is managing director of MTI Business Solutions, a leading Gulf Coast-based corporate training/talent development firm working with clients throughout the United States. She specializes in training and consulting services related to HR, management, leadership, communication, team building, Everything DiSC, Five Behaviors of a Cohesive Team, Six Sigma and more. Mary holds graduate and undergraduate degrees in Communication. Her certifications include Senior Professional in Human Resources (SPHR), SHRM Senior Certified Professional (SHRM-SCP) and Everything DiSC Certified Trainer/Accredited Workplace Facilitator. Mary’s professional background includes extensive experience in management, HR, instructional design and communication. She is a frequent keynote speaker at conferences and association meetings nationwide.